Co-founder
Phaik Zhin Lim
Phaik Zhin brings a decade of engineering leadership across consumer and enterprise software. She specializes in turning ambiguous problems into shipped products — and in coaching the teams that build them.
A women-led software & AI consultancy
We build the things worth building — and the teams worth trusting.
L3 partners with founders and operators to ship software and AI products that actually move the work forward. Three principles guide everything we do: leading, lifting, launching.
Our approach · L3
01 / Lead
Leading through the hard calls.
We embed alongside your team to lead the technical decisions that shape product, architecture, and roadmap. Senior judgment, no posturing — the kind of leadership that gets a stuck project unstuck.
02 / Lift
Lifting the people around us.
Great products come from great teams. We mentor engineers, raise the bar on craft, and make space for the next generation — especially women and underrepresented voices in tech — to do their best work.
03 / Launch
Launching what's ready to ship.
From first prototype to production launch, we get software and AI into the hands of real users. Pragmatic, fast, accountable — we ship things that hold up after launch day.
The co-founders
Co-founder
Leslie Plascencia
Leslie pairs sharp product instincts with hands-on technical depth, with a focus on AI-driven products. She's known for cutting through complexity and finding the version of the work that actually ships.
How we work
01
Senior, end to end.
You work directly with the founders. No layers, no handoffs — just the people accountable for the outcome.
02
Bias toward shipping.
We measure progress in things that work in production, not slide decks. Real software, real users, real feedback loops.
03
Honest about trade-offs.
Every roadmap is a series of compromises. We name them out loud, so you can make informed calls and trust the ones we make on your behalf.